As part of the Yahoo! and Microsoft Search Alliance, all Yahoo! Search Marketing advertisers will transition to using the Microsoft Advertising adCenter search application. Once the transition of your Yahoo! account to adCenter is complete, you'll have one account that will enable you to:
# Reach up to 150 million search users combined across Yahoo! Search and Bing
# Get up to 62% more search volume than on Yahoo! alone
# Get more value for the time you spend managing campaigns
Before you get started, you may wish to review the following information:
Why do I have to transition to adCenter?
As part of the Yahoo! and Microsoft Search Alliance, all Yahoo! Search Marketing advertisers will transition to using the adCenter search advertising application. The Yahoo! Search Marketing application you're currently using will no longer serve ads once the transition process is complete.
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